How to communicate a price increase
The best message is clear, brief and professional: explain what is changing and when the new price takes effect.
Decide with context
Reviewing your prices helps keep a business sustainable. Before making a decision, look at costs, time, margin and the level of service you want to provide.
The PriceBreakeven calculator lets you compare scenarios and understand how many customers you could lose without reducing revenue. It is a decision aid based on numbers, not a guarantee.
Communicate clearly
A price increase is easier to accept when customers understand what they receive. Explain when the new price takes effect, keep the message brief and avoid over-apologising.
Protect the customer experience, listen to reasonable questions and measure what happens afterwards. Losing some customers does not necessarily mean earning less revenue.
- Explain what the service includes.
- Keep the message professional.
- Monitor revenue and margin after the change.
Templates you can adapt
Replace the text in brackets and adapt the tone to your relationship with your customers.
Message examples
Formal
Dear customer, from [date], the price of [service] will change from [current price] to [new price]. This update allows us to maintain the quality of our service. Thank you for your continued trust.
Friendly
Hi, from [date] the price of [service] will change from [current price] to [new price]. This will help us continue to maintain the quality of our service. Thank you for choosing us.
Hi. From [date], [service] will be priced at [new price] instead of [current price]. This change helps us maintain the service and level of care you are used to.
Subject: Price update from [date] Hello, from [date], the price of [service] will change from [current price] to [new price]. This decision allows us to maintain the standard of quality we aim to provide.
Short
From [date], [service] will be [new price] (previously [current price]). Thank you for your trust.