How Much Should I Raise My Prices?
There is no universal percentage that suits every service.
Understand costs
Review the cost of each service, overhead and available capacity before selecting a target rate.
Compare scenarios
Calculate several possible increases and the number of transactions required to maintain revenue.
Consider value
Customers compare the outcome and experience, not just the price. Make service inclusions clear.
Review later
Track bookings, revenue and margins after the change; avoid treating isolated objections as the whole picture.
Use contribution margin, not revenue alone
If you sell a $100 service with $40 variable cost, each sale contributes $60 toward fixed costs and profit. Raising the price to $110 increases contribution to $70 if variable cost stays unchanged.
Compare that improvement with the number of sales you might lose; do not assume a fixed customer response.
Evaluate several rates
For 100 services at $100, new rates of $105, $110 and $120 would require 96, 91 and 84 transactions respectively to maintain at least $10,000 of revenue.